Pokhara: Sujal Dairy, a well-established name in Nepal’s dairy industry, has been effectively promoting its popular ‘Safal Cuisine Line’ under the Safal brand.

The company has strengthened the new portfolio under the campaign ‘Authentic Taste, Only with Safal’, aiming to make consumers’ everyday meals and special dishes more delicious and enjoyable.

The company said the initiative is designed to make the selection and use of quality dairy ingredients more convenient by offering a range of products under one portfolio.

The Safal Cuisine Line currently includes fresh paneer, dairy ghee, butter, nauni (clarified butter) and cream, which can be used to prepare a variety of dishes.

According to the company, these products can be used to prepare traditional Nepali dishes such as sel roti as well as special dishes such as paneer butter masala at home. They are also suitable for preparing a wide range of dishes in restaurants and commercial kitchens.

Sujal Dairy believes that these products, made from quality milk, will enhance the taste, texture and overall culinary experience of various dishes.

“Products under the Safal Cuisine Line will help make the cooking experience easier and more flavorful,” the company’s marketing department said in a statement.

Sujal Dairy has also obtained ISO 22000:2018 certification to ensure the quality of its products. The company said the certification reflects its commitment to maintaining food safety and quality standards.

“The use of products from the Safal Cuisine Line can make the dining experience more delicious and healthy,” the company said.

The products are currently readily available at supermarkets, marts and retail stores across Nepal.

Sujal Dairy said it plans to further expand its product portfolio while strengthening the Safal brand’s identity among Nepali consumers through their trust and preference for quality and taste.

The company said the purity of its ingredients and the authentic taste they bring to dishes have helped give Safal a distinctive identity in the market.